Top tips for shooting great video

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Here are a few useful tips for shooting better video. Hopefully this will be helpful for any beginners/hobbyists.

movie clapper board

Helpful Tips for Shooting Great Video:

• Auto settings can be useful but if you want to be creative set your camcorder to manual & read up about the manual settings in advance of your shoot
• Video cameras need to be told what the colour white is! They are then able to set other colours in relation to this. So set the white balance at every location. Carrying out manual white balance is always better than pre-sets
• When shooting outdoors always consider the position of the sun – the perfect key light!
• Always plan your shoot – It’s more cost-effective to make your initial shooting decisions in advance rather than make those decisions on location while the cast and crew wait for you to make up your mind – try to do a location recce whenever possible – it will save time and money!
• Keep audio in mind when carrying out the location recce – are you on a flight path? Will that construction crew be drilling adjacent to where you are filming that crucial interview with the CEO?
• Use a tripod or other image stabilising device or use the IS function – Image stabilizing – if handheld.
• Shoot to edit bearing in mind that your average shot length will be between 4 and 10 seconds but try to give yourself at least 5 seconds run up before a shot becomes useable and 5 seconds after it has reached its ideal end so you have flexibility in the edit suite.
• Be as inconspicuous as possible to capture realistic behaviour
• Don’t allow your subject to sink to the bottom of the video frame by positioning their eyes at the top 1/3 of the screen
• Always keep looking at foreground and background as you shoot to make sure nothing distracting enters the shot.
• Only pan occasionally and don’t overuse on-screen zoom – looks amateurish and you don’t want to give your audience motion sickness!
• Always look for interesting angles rather than keeping in one spot and placing every subject in the centre of your frame.
• Don’t shoot everything from standing eye-level
• In general make sure your subject is well lit rather than too much light falling on the background, unless going for a specific ‘look’.
• Have fun!

Video – a booming trend?

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boom

With the never-ending launch of high-end handsets the video boom is well underway.

By 2018, apparently up to 80 – 90% of global consumer Internet traffic will be through video. On Facebook alone video has become the leader of content and has left the good old-fashioned photograph behind.

Marketing professionals’ state that video content generates the best ROI with 93% of them currently using video for online marketing, sales and communication. Businesses are being encouraged to use video to help deliver a two-way interaction, making their brand more personable.

But what about quality I hear you say?
If there’s a good story to tell, it doesn’t necessarily have to be super quality. However, a badly produced video can actually damage a business/brand. A good video should be well shot and edited with clear sound and well thought out messages. High quality does make an impact. The last thing you want is your viewers’ struggling to hear what is being said or remembering the badly lit room/set!

revolution

Video isn’t thought of as a time consuming activity, can simplify and transfer complex information and is far less strenuous than reading. In this age of the short attention span, a dynamic and exciting video will fully engage with viewers converting them neatly into potential clients.

The revolution will be televised…online. Can you afford not to be a part of it?