With the never-ending launch of high-end handsets the video boom is well underway.
By 2018, apparently up to 80 – 90% of global consumer Internet traffic will be through video. On Facebook alone video has become the leader of content and has left the good old-fashioned photograph behind.
Marketing professionals’ state that video content generates the best ROI with 93% of them currently using video for online marketing, sales and communication. Businesses are being encouraged to use video to help deliver a two-way interaction, making their brand more personable.
But what about quality I hear you say?
If there’s a good story to tell, it doesn’t necessarily have to be super quality. However, a badly produced video can actually damage a business/brand. A good video should be well shot and edited with clear sound and well thought out messages. High quality does make an impact. The last thing you want is your viewers’ struggling to hear what is being said or remembering the badly lit room/set!
Video isn’t thought of as a time consuming activity, can simplify and transfer complex information and is far less strenuous than reading. In this age of the short attention span, a dynamic and exciting video will fully engage with viewers converting them neatly into potential clients.
The revolution will be televised…online. Can you afford not to be a part of it?